Dibgy gets it - martketing is the key right now

[ProfessorPlum]

<snip>
We simply must become more sophisticated in our thinking about these issues. We have to realize that it is not enough to have the best ideas, the best policies or even the best candidate. We have to come to terms with the fact that in this high speed post modern world, we must begin to sell our politics in a post modern way.

In a world where a sub-sentient, fratboy can be successfully marketed as a strong, decisive leader to a significant number of independents and Democrats, I think it’s obvious that the Republicans are on to something.
....
I’d like nothing more than to reject this simplistic formulation and have the candidates run solely on the issues. But, the brutal politics of the last ten years have convinced me that we must learn to compete in the post modern media. I'm not interested in tilting at windmills while the power crazed modern Republicans turn the country into a functional one party state.
</snip>

http://digbysblog.blogspot.com/2003_09_07_digbysblog_archive.html#106333504355421974

[papau]

1. "successfully marketed" replaced issues last few elections

"wedge issue" is just a part of the marketing.

Current corporate marketing theory took off with the Reagan election.

It takes time for issues to sink in, while good marketing can up the polls and get an election win in weeks - provided the candidate is protected from "give and take".

Digby is right on point !!!!


:-)