|
I've noticed something today that the Dean campaign executes well. These guys are very, very good at framing the debate. It seems as if every battle is fought on **their** turf.
Take the Democratic primary, for instance. Dean has forced the discussion to be about the IWR and special interests, which benefits him immensely. On the IWR, he attacked his competitors with little damage to himself, since he wasn't in the Congress and didn't vote. The attacks on special interests work the same way against his congressional adversaries.
If the debate was on different turf, things might be different. Gephardt, for instance, could have gone Nader-style and made a big funk about the NAFTA and the WTO and fight the rest of the guys there. Instead, he has chosen healthcare and education entitlements. Regular people find this issues important, and Democrats have huge advantages here in the polls, which is why Gephardt is talking about them. However, he isn't fighting on a battlefield where he dominates the others every time. The same goes for the other campaigns -- by being completely reactive in their approach to Dean, they've lost, perhaps fatally, the *proactive* stance with respect to themselves.
I saw another instance of this on Fox News this morning. The Deanies are setting up a fight with Bush on jobs, healthcare, and education, integrating them all under the "bringing people together" theme. If they execute as well as they have in the primaries, the same issues will be contested (foreign policy + domestic stuff) but within a framework conducive to Dean -- under the umbrella of the importance of what Americans have in common.
I'm very optimistic about this. The Gore campaign was completely reactive. George Bush would introduce a new tax plan, then Gore would introduce a tax plan; Bush would introduce his stance on education, then Gore would follow, et cetera. The Democrats also let the Republicans frame the debate in the 2002 elections concerning Iraq and underachieved in a major way.
The Dean campaign also reverses a trend that has been going on for 20 years philosophically. The "left" has become reactionary, defining itself in terms of what it opposes, "oppression," "fascism," "corporate power," *Bush* and how he must be stopped, et cetera. The right in contrast has been visionary, offering a picture of how they would like the world to be. (I'm not saying their plans correspond to reality, only that they have had a positive and not a negative agenda.) The Dean campaign, with the internet, the meetups, the emphasis on local democracy, assisting other Democrats, etc. manifests an aggressiveness, a pragmatism, a "can-do" attitude that has been absent from liberals for many years. No matter how many lemons these guys are given, they always manage to make lemonade.
While there are some things I don't like about Dean's campaign, I can't help but be impressed. Does anyone else feel the same way?
|