New progessive format on a Reno station...
http://www.rgj.com/news/stories/html/2005/02/27/93270.php?sps=rgj.com&sch=LocalNews&sp1=rgj&sp2=News&sp3=Local+News&sp5=RGJ.com&sp6=news&sp7=local_news<snip>
Sports announcer Jim Rome is used to talking about big-time trades. Now, he’s fallen victim to one.
Rome’s sports-talk show will leave the Reno-area airwaves Monday, to replaced by liberal mouthpiece and former “Saturday Night Live” writer and performer Al Franken.
The frequency now allotted to Americom Broadcasting’s sports-heavy KPLY-AM will become KJFK-AM, a progressive-talk station, said Daniel Cook, general manager of Americom’s Reno Radio Representatives.
In exchange for Rome, Reno audiences will get political satirist Franken and other moderate-to-liberal hosts, including Stephanie Miller, Randi Rhodes, Lionel, and Ed Schultz, whose show has already begun airing on the station.
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And they said it wouldn't work, no one would listen....