Study Finds Schwarzenegger The Focus Of Recall Coverage
PACE Analyzes Press Coverage Of Recall
POSTED: 12:45 p.m. PDT October 18, 2003
BERKELEY, Calif. -- Researchers at two major Bay Area universities allege that Governor-Elect Arnold Schwarzenegger benefited from lopsided media attention during the first few weeks of his campaign.
The study conducted by a University of California, Berkeley and Stanford University-based policy research center examined more than 1,500 news stories penned by staff writers for the New York Times, Los Angeles Times, San Francisco Chronicle and San Jose Mercury News that appeared between the week of Aug. 6, when major candidates entered the race, and Oct. 6, the day before Election Day. The study's results found that a little fewer three-quarters of the stories focused on candidate Schwarzenegger as their subject.
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The study also found that Lt. Gov. Cruz Bustamante, the leading Democratic candidate for the governor's seat, was largely eclipsed by the alleged disproportionate coverage of the actor, as well as by reporting on Davis during the final two weeks of the race.
The Los Angeles Times was credited with offering the most balanced coverage of the major candidates, though about 1,000 of the paper's readers cancelled their subscriptions last week because they felt the paper unfairly reported on allegations that Schwarzenegger groped women on the sets of his movies. According to the study, however, 61 percent of the paper's stories featured Bustamante, compared to 44 percent in the New York Times.
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