Variety: Olbermann-O'Reilly feud spreads
Parent companies embroiled in grudge match
By BRIAN LOWRY
....(A)nyone with a taste for mud wrestling or a pissing match has to enjoy the back-and-forth that has sprung from MSNBC host Olbermann's fateful decision to "punch up" at O'Reilly, Fox News' top-rated personality and his time-period rival. As for whether viewers or something so quaint as journalistic standards are "winning" in the eye-poking Three Stooges act that has ensued -- maybe not so much....For those who have somehow ignored this food fight, Olbermann started it by regularly jabbing at O'Reilly and naming him the "Worst Person in the World," a nightly segment on his MSNBC talker.
Thin-skinned in his best days, O'Reilly has grown especially sensitive to criticism (or as he's prone to call it, "vicious personal attacks," emanating from "vile left-wing smear sites") since the embarrassment of having a sexual-harassment suit filed against him in 2004. That irritation has rather transparently led him to retaliate against NBC higher-ups, including NBC News and even parent General Electric, going so far as to have a producer ambush GE CEO Jeffrey Immelt, stretching to accuse him of shady dealings with Iran and, this week, of personally despoiling the Hudson River....
News Corp.'s assault, whether coordinated or not, is now happening. The company's New York Post Page Six column has joined the fray with several unflattering items about Olbermann. Those rumors are then parroted by Fox News' dimwitted morning show, "Fox & Friends," creating a circular echo chamber....Critics have long muttered about Murdoch -- more than any other mogul -- openly using his corporate assets to buttress each other and lash out at his foes. Even if it's not an orchestrated campaign -- as opposed to like-minded foot soldiers simply knowing what the boss wants -- the collaboration by Fox News and the (New York) Post in this particular endeavor has a bilious odor and doesn't provide much comfort to nervous journalists seeking reassurance that Murdoch won't lead his newest toy, the Wall Street Journal, stumbling down a similar credibility-sapping path.
NBC News, meanwhile, risks allowing its talk-driven personalities -- the mother's milk of cable, where loud and inexpensive is the formula -- to eclipse what little solid journalism the news division still generates. And while it was initially amusing watching Olbermann playfully try to nudge O'Reilly off the deep end, there's a significant difference between that and self-indulgently using his forum as a pulpit to bash enemies, which actually makes him more like his Fox counterpart than he would care to admit....
http://www.variety.com/VR1117988241.html