Political focus helps make MSNBC more competitive

[DeepModem Mom]

AP: Political focus helps make MSNBC more competitive
By DAVID BAUDER

NEW YORK (AP) — Phil Griffin, the NBC News executive who oversees MSNBC, is a coiled mass of energy who needs little provocation to do battle. Now he's got something to fight for.

MSNBC is a player in the cable news competition in a way it hasn't been before. The surge in viewership created by the presidential campaign has benefited MSNBC more than Fox News Channel or CNN, and Griffin is pushing to consolidate those gains.

Round-the-clock political talk is planned for the Democratic and Republican national conventions later this summer. Chris Matthews and Keith Olbermann will be the prime-time ringmasters working on outdoor sets in St. Paul and Denver, as opposed to booths in the convention halls. Joe Scarborough's "Morning Joe" will likely originate from a diner.

Brian Williams, Tom Brokaw, David Gregory and Andrea Mitchell — the kind of NBC News star power that once kept MSNBC at arm's length — will all play prominent roles.

MSNBC is competing hard in the sloganeering game, too. While CNN claims "the best political team on television" and Fox is "America's election headquarters," MSNBC is the "place for politics."...

http://ap.google.com/article/ALeqM5gTZrqv8pZEyUWknxE5t4T4vGs1OAD91K13E00

[annabanana]

1. yeah.. Keep Scaborogh at some Diner on the outskirts of town..

He'll Lo-o-o-ove that.

[spag68]

3. You forgot

To mention how far out of town. Can I suggest 1000, that should do it, and north would be best.

[Trajan]

2. MSNBC ? .... what is that ?

They do not exist, and have not for over a year now ....

[One Sweet World]

4. MSNBC lost me when...

Chris Matthews starting giggling about the "thrill up his leg" and Keith got to the point where he was just foaming at the mouth every night.

[NattPang]

5. They are way better than CNN or Fox.

The only ones that believe otherwise
are Former Hillary Supporters who
couldn't believe the truth when it was to them
from Keith O, the only real journalist left on cable.