Los Angeles Magazine: Paper Rout
'From the Editor,' August 2008
Kit Rachlis, Editor-in-Chief
When historians get around to 2008, it’s likely they will say it was the year the Los Angeles Times died. No, I don’t think the paper will fold between now and December. But I do fear the paper will be so diminished, so crippled, that the chance of saving it will have slipped away. I’m aware that there are residents in L.A. who are cheering this prospect. The Times engenders more hostility than any daily paper I know of; in the view of its critics, the Times is an arrogant, liberal behemoth that deserves whatever fate befalls it. But for most people, the collapse of the Times is a tragedy. Over the course of 30 years it was one of the three or four best papers in the country. Its rise didn’t just mirror the transformation of L.A.; it went hand in hand.
Journalists have a terrible tendency to be sentimental, so I want to be careful not to romanticize the Times. As good as the paper has been, it’s always had galling limitations (I say this as someone who worked there for six and a half years): an opinion section that rarely generated heat; a record of ignoring wide swaths of the region; a disinterest in local politics. Still, for all its flaws (and my list, I’m sure, is different from yours), few newspapers have matched the Times’s ambition and reach. Now that ambition has vanished. According to sources, (Sam "Grave Dancer") Zell’s ultimate plan is to reduce the paper’s daily circulation to 500,000 (at its height, in 2001, it was 1.2 million) and its staff to 600 (half of what it was in 2004). To make the ratio of editorial to advertising pages equal, the paper will cut 82 pages of news each week—or to put it in starker terms, the Times will lose 4,000 editorial pages in one year.
Nobody disagrees that newspapers face a frightening set of challenges: a generation of 20- to 35-year-olds who get their news for free from the Web; the migration of advertising to the Web but not to newspaper sites; advertising rates on the Web that are 1/10th to 1/20th what newspapers charge; and now an economy that is in near recession. Any one of those factors would be daunting, but together they represent the most radical disruption the industry has ever faced. Even papers with committed ownerships, like The Washington Post, The New York Times, and The Wall Street Journal, are struggling. What’s required is something not usually found in American corporations: the strength to weather at least four or five more years of uncertainty; a willingness to experiment like crazy; and a belief that what’s being provided is more than just a business. The Times, on the other hand, has chosen to slash the paper and invest too little too late in the Web. It is hard to imagine a worse course. I will miss the Times, but the truth is that when I pick up the paper every morning, I miss it already.
http://www.lamag.com/article.aspx?id=8632