The New Republic: End of the Affair
by Gabriel Sherman
Barack Obama and the press break up.
....So much for "Obama Love." That's the title of John McCain's new web ad, which strings together clips of cable news pundits gushing over Obama like besotted teens. This romance has been a prominent story line of Obama's entire campaign, and clearly elements of it are true: "I felt this thrill going up my leg," Chris Matthews crows in one clip flagged in the ad. But scratch the surface, and you'll find a lot of mixed feelings behind the Obama "love." Reporters are grumbling more and more that the campaign is acting like the Prom Queen. They gripe that it is "arrogant" and "control
," and the campaign's own belief that Obama is poised to make history isn't endearing, either. The press certainly helped Obama get so far so fast; the question is, how far can he get if his campaign alienates them?...
(A)s Obama ascended from underdog to front-runner to presumptive nominee, the flame seems to have dwindled. Reporters who cover Obama these days grouse that Obama's flacks shroud the campaign in secrecy and provide little to no access. "They're more disciplined than the Bush people," a reporter on the Obama trail gripes. "There was this idea of being transparent, but they're not. They're total tightwads with information."...
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Much of this is certainly the run-of-the-mill complaining of campaign reporters who can't get enough access. Still, the campaign hasn't helped itself, approaching reporters with a sense of entitlement. "They're an arrogant operation. Young and arrogant," one reporter covering the campaign says. "They don't believe in transparency with their own campaign," another says.
As tensions escalate, the risk to Obama, of course, is that reporters will be emboldened to challenge his campaign ever more aggressively. At the same time, McCain has demonstrated a longstanding ability to deftly manage the press. After all, it wasn't long ago that McCain, short on cash and trailing in the Republican primaries, re-launched his campaign in New Hampshire by courting the press, "my base," as he once proudly put it. In June, the McCain camp unveiled its redesigned campaign plane, a Boeing 737 that recreates the Straight Talk Express bus, so reporters can assemble with McCain and shoot the breeze.
Now, Obama may be handing McCain a shot at winning back his "base." Of course, making ads that paint the media as Obama's stooges may not be the best way to accomplish that. But the press wants to put its love somewhere, and, right now, that love is up for grabs.
http://www.tnr.com/politics/story.html?id=6e9f4a42-9540-4d99-aba2-25adc276c25d