Politico: GOP's celeb-Obama message gains traction
GOP's celeb-Obama message gains traction
By: Carrie Budoff Brown
July 31, 2008
Barack Obama’s critics laid down the foundations of the strategy months ago: The Republican National Committee started the “Audacity Watch” back in April, and Karl Rove later fueled the attack by describing the first-term Illinois senator as “coolly arrogant.” It wasn’t until the last week, however, that the narrative of Obama as a president-in-waiting — and perhaps getting impatient in that waiting — began reverberating beyond the inboxes of Washington operatives and journalists.
Perhaps one of the clearest indications emerged Tuesday from the world of late-night comedy, when David Letterman offered his “Top Ten Signs Barack Obama is Overconfident.” The examples included Obama proposing to change the name of Oklahoma to “Oklobama” and measuring his head for Mount Rushmore....
Following a nine-day, eight-country tour that carried the ambition and stagecraft of a presidential state visit, Obama has found himself in an unusual position: the butt of jokes. Jon Stewart teased that the presumptive Democratic nominee traveled to Israel to visit his birthplace at Bethlehem’s Manger Square. New York Times columnist Maureen Dowd amplified the McCain campaign’s private nickname for Obama (“The One”).
And the snickers about Obama’s perceived smugness may have a very real political impact as McCain's camp launched its most forceful effort yet to define him negatively. It released a TV ad Wednesday describing Obama as the “biggest celebrity in the world,” comparable to Paris Hilton and Britney Spears, stars who are famous for attitude rather than accomplishments.
The harsher treatment from comedians and columnists — coupled with the shift by McCain from attacking on policy to character issues — underscores the fine line that Obama is walking between confident and cocky. Once at pains to present himself as presidential, Obama now faces criticism for doing it too well....
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