Kansas City Star: September 12, 2008
Five myths about the Keith Olbermann demotion
Aaron Barnhart
I've gotten a lot of feedback to my earlier piece about Keith Olbermann and Chris Matthews (but mostly Keith) getting bumped off main anchor duty at MSNBC....I've been booked on CNN's "Reliable Sources" this weekend to defend my position with Howie Kurtz and Eric Deggans and S.E. Cupp. And that position is that MSNBC needed to move Olbermann off the center seat in order to get that fig leaf reattached by which it can continue to do news and commentary without damaging its brand or that of NBC News. Doing so, I argued, will actually help Keith as well as MSNBC....
MYTH #1. Olbermann is the equivalent of Brit Hume, yet Hume gets asked to anchor presidential debates -- proof positive that a double standard exists between liberal and conservative journalists.
....(Salon's Glenn) Greenwald didn't pause long enough to consider that the people bestowing legitimacy on Brit Hume by asking him to moderate a Democratic (debate) were Democrats....Also, unlike most journalists of his generation, Hume has actually been selected by the Commission on Presidential Debates to ask questions at a debate. Granted, it was 20 years ago and Hume was still at ABC, but his conservative views were well known in Washington then....
MYTH #2. There is a double standard in the way that Fox News is treated and the way MSNBC is treated in the mainstream media. Fox can be as right-wing as it wants to and no one ever calls them on it. But when MSNBC dares to put a single anti-Bush anchor on in prime time, it's accused of injecting "partisanship" into the news.
This oft-repeated criticism reflects a fundamental failure to understand MSNBC's relationship to NBC and the unique problems that it creates for its management....Everyone at Fox News was on board with what Fox News wanted to do from Day 1....
MYTH #3. In demoting Olbermann, MSNBC is reverting to its old, bad self, back when it capitulated to the right wing and cancelled Phil Donahue's brave MSNBC program.
Could we please stop these nostalgic reminiscences of "Donahue"? It was a bad show....Progressives are not entitled to their own TV programs. They must earn them. And as we see from the ascent of Keith Olbermann and now Rachel Maddow -- an Air America host only a few thousand people knew of a year ago -- dissident voices can make their way to the mainstream....
MYTH #4. MSNBC isn't even that left-wing; that's a lie spun by the RNC to force MSNBC over to the right
....Again, this conclusion is what happens when you fail to grasp the culture clash going on at MSNBC....(I)f MSNBC wants to take on the Republican Party and Fox News, they will have to do it on terms that don't cause needless troubles for NBC News, because those will have repercussions that have nothing to do with some "right wing double standard" and everything to do with MSNBC's desire to share resources with a powerful member of the mainstream news establishment. If MSNBC truly wants to be the anti-Fox News, no compromises, then let it break ties with NBC and start from scratch....
MYTH #5. This is a way of silencing Olbermann.
...(T)he most obvious reason to make the change is that it was obvious Olbermann should be wearing one hat, not two. I know the left is treating this like a demotion, but in reality it's a reassignment that will help him and MSNBC in the long run. He will be able to sit to Gregory's left and dole out his usual mix of tough commentary and acerbic analysis of the news without worrying about playing traffic cop....
http://blogs.kansascity.com/tvbarn/2008/09/five-myths-abou.html