DECEMBER 11, 2008
Newsweek to Cut Back Staff, Slim Magazine in Makeover
By RUSSELL ADAMS and SHIRA OVIDE
WSJ
Newsweek magazine is planning staff cuts as part of a major makeover that is likely to result in a slimmer publication with fewer subscribers and more photos and opinion inside its pages, according to people close to the magazine. The Washington Post Co. business is expected to outline the cuts Thursday in two companywide meetings. They will come from an extension of voluntary buyouts offered in the spring, when Newsweek shed 111 jobs. It isn't clear how many jobs will be eliminated this time, though it won't be nearly as many, say people with knowledge of the plan.
As it continues its shift away from news gathering toward a more provocative, idea-driven editorial approach, Newsweek is also considering other dramatic changes, including significantly reducing its rate base -- the number of weekly copies it promises advertisers it will deliver.
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Recently, Newsweek has emphasized commentary on hot-button issues, such as gay marriage, by big-name journalists like editor Jon Meacham and international editor Fareed Zakaria, as well as contributions from political operatives and academics like Michael Beschloss and Sean Wilentz. Newsweek is seeking in part to mirror publications like the Economist, which has thrived in a tough market by focusing less on costly news gathering than on driving discussion of the day's issues. Mr. Meacham said recently that Newsweek has never been an objective summarizer of the week's events, or "AP on nicer paper," though he acknowledged a greater emphasis lately on editorializing. "We are trying to be more provocative," he said.
This week's cover story, "The Religious Case for Gay Marriage," is a case in point. The story spawned an organized campaign to get readers to cancel their subscriptions and elicited so many angry emails that Newsweek Chief Executive Tom Ascheim had to open a new email account to handle the added volume, a company spokesman said.
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