Melding Obama’s Web to a YouTube Presidency

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WASHINGTON — Lyle McIntosh gave everything he could to Barack Obama’s Iowa campaign. He helped oversee an army that knocked on doors, distributed fliers and held neighborhood meetings to rally support for Mr. Obama, all the while juggling the demands of his soybean and corn farm.

Asked last week if he and others like him were ready to go all-out again, this time to help President Obama push his White House agenda, Mr. McIntosh paused.

“It’s almost like a football season or a basketball season — you go as hard as you can and then you’ve got to take a breather between the seasons,” he said, noting he found it hard to go full-bore during the general election.

Mr. McIntosh’s uncertainty suggests just one of the many obstacles the White House faces as it tries to accomplish what aides say is one of their most important goals: transforming the YouTubing-Facebooking-texting-Twittering grass-roots organization that put Mr. Obama in the White House into an instrument of government. That is something that Mr. Obama, who began his career as a community organizer, told aides was a top priority, even before he was elected.

His aides — including his campaign manager — have created a group, Organizing for America, to redirect the campaign machinery in the service of broad changes in health care and environmental and fiscal policy. They envision an army of supporters talking, sending e-mail and texting to friends and neighbors as they try to mold public opinion.

http://www.nytimes.com/2009/01/26/us/politics/26grassroots.html?th&emc=th