Is that a sexual allision? Seriously, the Turks are aggressive and they used to own the place.
http://www.nytimes.com/2010/06/18/arts/18abroad.html And it is Arab audiences, even more than Turks, who have been swept off their feet.
Led by “Gumus” (“Noor” in Arabic), a wave of Turkish melodramas, police procedurals and conspiracy thrillers — “Yaprak Dokumu,” “Kurtlar Vadisi,” “Asmali Konak,” “Ihlamurlar Altinda” and now the steamy “Ask-i Memnu,” the top-rated series in Turkey (think Madame Bovary on the Bosporus) — are making their way onto Arab televisions, wielding a kind of soft power.
Through the small screen, Turkey has begun to exercise a big influence at Arab dinner tables, in boardrooms and bedrooms from Morocco to Iraq of a sort that the United States can only dream about. Turkey’s cultural exports, not coincidentally, have also advanced its political ambitions as it asserts itself on that front, too, sending a flotilla to Gaza, defying the United States over sanctions on Iran, talking tough to its onetime ally, Israel, and giving Kemal Ataturk’s constitutionally secular state an Islamic tinge.