Press release: "MSNBC Beats CNN In Total Day For Second Straight Month"

[alp227]

Categorized | Cable News Ratings, Network TV Press Releases

MSNBC Beats CNN In Total Day For Second Straight Month

Posted on 31 August 2010 by Bill Gorman
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via press release:

MSNBC BEATS CNN IN TOTAL DAY FOR SECOND STRAIGHT MONTH

“The Ed Show” Has Best Month Ever in A25-54

CNN Sees Lowest Primetime Viewers in More Than a Decade

MSNBC #1 Among Younger Viewers in Sales Prime for Six Straight Months

NEW YORK – August 31, 2010 – MSNBC topped CNN in viewers 25-54 for the second straight month in total day in August, the fifth month this year that it has done so, according to data from Nielsen Media Research. MSNBC has out-rated CNN in primetime among both Adults 25-54 and total viewers for seven consecutive months in 2010. MSNBC’s “Morning Joe,” “Hardball with Chris Matthews,” “The Ed Show,” “Countdown with Keith Olbermann” and “The Rachel Maddow Show” all out-rated CNN in August among both A25-54 and total viewers and “The Ed Show” had its best numbers ever in August. Following are MSNBC ratings highlights for August:

MSNBC beat CNN in total day among A25-54 for the second straight month in August (143,000 vs. 116,000). Year to year, MSNBC grew slightly in the demo (143,000 vs. 142,000) while CNN plummeted 28 percent (116,000 vs. 161,000).

In primetime, MSNBC dominated CNN by 60 percent among A25-54 (231,000 vs. 144,000), by 39 percent among total viewers (677,000 vs. 486,000) and by 78 percent among younger viewers, 18-34 (57,000 vs. 32,000). This was CNN’s worst month in primetime in more than a decade among total viewers (May 2000) and in nine years in A25-54 (May 2001).

MSNBC ranked #1 among the news networks for the sixth straight month in sales prime (7 p.m.-2 a.m.) among younger viewers, A18-34 (65,000).

Read more: http://tvbythenumbers.com/2010/08/31/msnbc-beats-cnn-in-total-day-for-second-straight-month/61651

PR doesn't even mention Fox News, which I suppose is shriveling up now? And MSNBC doesn't reach as wide an audience as does CNN, right?

[JDPriestly]

1. Good news. I don't care what they leave out.

Remember the old canard -- liberal radio can't draw listeners. Wrong. Wrong. Wrong. People want to hear the truth and that is what liberal media offers.

[kjackson227]

2. MSNBC's got me hooked. With the exception being...

Morning Joe. The only time I watch CNN is during certain hours on the weekends, and that's only because MSNBC has those other shows on. The Rachel Maddow Show is AMAZING and is the ABSOLUTE BEST, imho :)

[yodermon]

4. i Loathe MSNBC's prison shows. They should show rachel reruns all weekend.

I'll bet they'd get better ratings too.

[thereismore]

3. The repigs know that they lost young people. And blacks. And Latinos. And women. Who's left? nt

[alp227]

5. And now another PR saying that CNN has a bigger daytime audience

http://tvbythenumbers.com/2010/08/31/cnn-tops-msnbc-during-the-daytime-9a-5p-msnbc-places-4th-most-hours/61717

In August, CNN topped MSNBC during the daytime (9am-5pm) in both total viewers and the key demo 25-54 and in total day (6am-6am) among total viewers. In head-to-head comparisons with MSNBC’s daytime non-opinion programming – CNN had a 66% advantage among total viewers (439k vs. 265k) and a 41% lead among adults 25-54 (117k vs. 83k). MSNBC placed fourth every hour during the daytime in the demo 25-54, except at 4p where they placed third behind CNN’s Rick’s List. Rick’s List topped MSNBC at both 3pm and at 4pm in the demo 25-54 – with CNN outperforming MSNBC Live (122k vs. 84k) and Dylan Ratigan (126k vs. 86k). In total day among total viewers, CNN had 381k vs. MSNBC’s 378k. CNN’s AC 360 also topped MSNBC in total viewers at 10p with 559k vs. 534k.

Total audience "Based on Monthly Unique TV Viewers in August":
- CNN: 93.3 million
- MSNBC: 84.2 million
- Fox News: 83.6 million

[Eatacig]

6. I quit watchng

;) I quit watching CNN the day they hired the Goat F**ing Child Molester. Never watched again and never will again until they fire him and Gloria Borger. She wrote in an article that Obama bailed out the Banks and CNN actually posted it.