Canada decides to intervene with "loud TV commercials" 2 months after similar US law

[alp227]

Last December, President Obama signed the Commercial Advertisement Loudness Mitigation (CALM) Act, introduced by Rep. Anna Eshoo, a Democrat from Palo Alto, California. Now CBC reports "TV ads too loud? Talk to the CRTC": "The Advanced Television Systems Committee, an international non-profit group trying to set standards for digital broadcasting, has made recommendations on loudness levels for digital TV."

[Wilms]

1. Glad it's catching on.

And it does work...if the content producers and broadcasters cooperate. Now it's a matter of law in the US.

[Monk06]

2. But ours go to eleven .........

[Shagbark Hickory]

3. Actually, canada had laws in place long before we did.

And thanks for letting us know that Obama signed that bill because I hadn't heard anything about it in a while and forgot all about it.

But as for Canada, I'm not sure that you're reading that right because Canada already has had regulations in place for years and years about the volume of commercials. In fact, it was on the CRTC (the fcc of canada) website where I first learned of such regulation. I thought, "wow, they make broadcasters not do that?!"