In WikiLeaks’ Growth, Some Control Is Lost

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In its first prominent collaboration with newspapers, last July, WikiLeaks gave exclusive access to a secret archive of Afghan war logs to The Times, The Guardian in Britain, and Der Spiegel in Germany. Now, as it gradually releases 250,000 United States diplomatic cables, WikiLeaks says it has more than 50 local partners, most of them newspapers, from the Daily Taraf in Turkey to Expresso in Portugal to The Hindu in India. Some of those newspapers describe the relationship with WikiLeaks as a contract.

WikiLeaks’ intent has always been to maximize its impact, but its media strategy has changed significantly since it began in 2007, with the idea that if it posted important documents to its site — come one, come all — journalists would eagerly report the news there. Since then, it has learned the value of an “exclusive” to journalists, creating partnerships with publishers that impose a collective embargo on when the material can be published in return for privileged access to the material.

On its Twitter page, WikiLeaks suggested that it did not mind that it had lost control of its cache of secrets, saying it was pleased that its former partner publications had “added their weight to increasing our impact.”

Yochai Benkler, the co-director of the Berkman Center for Internet and Society at Harvard University, said he thought that WikiLeaks’ anti-secrecy quest was “enhanced, not undermined, by the intensification of competition to cover the documents.” The Guantánamo files, he said, confirmed what the earlier releases already suggested: that “the future of the networked Fourth Estate will involve a mixture of traditional and online models, cooperating and competing on a global scale in a productive but difficult relationship.”

Full story: http://www.nytimes.com/2011/04/27/world/guantanamo-files-wikileaks-loses-control-of-some-secrets.html?_r=2&partner=rss&emc=rss&pagewanted=all