WHEN THE DOORS swing open at 5:30, they mark Krispy Kreme’s entry into Dunkin’ Donuts’ home market—and the opening volley in the Boston-area Doughnut War. Krispy Kreme has a great first day, selling $73,813 worth of gooey treats. But back in Framingham, business holds steady: customers stream through the door all day long.
These should be dark days for Dunkin’ Donuts, the fast-food breakfast chain that seems as if it’s being overtaken by hotter, fresher competitors. When it comes to doughnuts, the country is gripped in a torrid relationship with fast-growing Krispy Kreme, which Fortune magazine recently crowned “America’s Hottest Brand.” In the land of coffee, Starbucks continues to dominate; this year it achieved the cultural two-fer of making its debut in the Fortune 500 and having its employees (the “Women of Starbucks”) grace the pages of Playboy. Yet even as those rivals post double-digit sales growth, Dunkin’ Donuts, a subsidiary of the British liquor giant Allied Domecq, is still quietly thriving: sales grew 9 percent last year to $3 billion.
http://www.msnbc.com/news/969329.asp?0ql=c7pI thought Dunkin' Donuts was an American Corporation!