NEW YORK (AP) - Not so long ago, home sellers used aggressive tactics to squeeze every last bit of profit from their home sales. Now that home sales are weakening, buyers have taken a page from the sellers' playbook, demanding everything from new appliances to no closing costs to upfront cash to get the deal done.
In some cases, what they are doing is down and dirty - sellers have been asked to pay off buyer's credit-card debt, cover costs of the buyer's current home or even pay for the buyer's commuting costs from the new home.
This kind of gamesmanship allows buyers to get the most for their money. It also reveals that the housing market's ugly side may be here to stay.
The residential real estate market is cooling from its record-setting pace. New home sales are projected to fall about 16 percent in 2006, and existing home sales are forecast to dip 7.6 percent, according to the National Association of Realtors. Growth in home prices is expected to be minimal, coming in at less than 3 percent in 2006 and 2007.
Homebuilders are certainly feeling the pinch. KB Home, for instance, has started selling off land in its portfolio and said that preliminary net orders for the third quarter were down 43 percent from the prior year, as cancellation rates have shot higher. Gross unit orders and traffic to new home communities each slid 11 percent in the third quarter.
What a change from the not-so-distant past when homeowners controlled the game. Chipped paint? Who cared? No landscaping, no problem. Old, dirty carpets didn't turn people away. Some sellers even got standard points in contracts tossed out, such as home inspections and financing clauses that tended to protect buyers.
Those days are long gone. Sellers aren't just lowering prices now. They're also offering many extras to entice buyers.
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