WASHINGTON (Reuters) - Recession-wary Americans embraced the virtues of thrift this Christmas, with stores reporting a clear rise in the popularity of piggy banks.
"We have been selling coin banks really well," said Laura Kellner at Kikkerland Design Inc. in New York City, whose stylish chrome pig is priced at $31.
U.S. savings levels have increased markedly in recent months as households adjust to a yearlong recession and the worst financial crisis since the Great Depression.
The downturn has shattered house prices and the value of retirement accounts which, in turn, has reinforced the necessity to systematically put funds aside for the future.
Retailers said this translated neatly into a gift that captured the spirit of the times.
"We definitely noticed a trend with the piggy banks," said Erin Mara at Homebody, a design store in the Capitol Hill neighborhood of Washington, DC.
http://www.reuters.com/article/newsOne/idUSTRE4BU44Q20081231