Sharpest retrenchment in consumption on record
For the here and now, the triple combination of declining employment, eroding
wages and the conscious effort to raise the savings rate is triggering a near
collapse in consumer spending, which peaked in nominal terms in June, has
declined every month since and is down at a 5.2% annual rate.
This goes down
as the sharpest retrenchment in consumption on record.
During that time, discretionary spending has collapsed at nearly a 15% average
annual rate: motor vehicles (-38.7%), movies (-36.6%), air travel (-32.7%),
sporting goods (-12.7%), hotels (-12.5%), casinos (-11.7%), jewelry (-10.3%),
furniture (-9.8%), home improvement (-8.2%), appliances (-7.3%), clothing
(-6.6%), computers (-6.5%), electronics (-6.5%), toys (-3.3%) and books (-2.3%).Even recession proof items are being cut back on
Even so-called recession-proof items like food (-3.6% SAAR) are being cut back
on as households shift from veal marsala to pot roast, and from brand name to
private label (in real or unit terms, food consumption has declined for six months
in a row, so this is not just about lower prices, but also about shifting spending
patterns even when it comes to grocery shopping). Utilities have also declined at
a 4.9% annual rate, though some of this is clearly price related. There are also
widespread anecdotal reports of households falling behind on the monthly gas
and electricity bills.
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