The Little Engine That Can’t
John Schettler - Feb 09Most economists will say that the US Gross Domestic Product is largely driven by “consumer spending,” as much as 72% of GDP depending on our sorties to the shopping malls by some estimates. For decades we have been a nation of spenders, with scant savings, largely relying on credit cards and loans to buy what we needed. The interval between desire and fulfillment grew ever shorter due to easy financing, tapping of artificially inflated home equity, and painless lending terms. It was said that American consumers never cared all that much about the long term price of a thing they wanted to buy. If they did they would never slap down plastic at 19% to 29% interest to make a purchase. Instead, what really mattered was how much they had to put down and how low the monthly payments were. Sometimes this even became nothing down with no payments until some future date, a tactic furniture stores often used. No interest or payments for a year? The aim was to get the expensive sofa out of their showroom and into your living room by any means possible. It was buy now, pay later in the extreme.
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