My so-far limited experience suggests that Kindle books are priced about equivalently to mass-market paperbacks. Anyway, I share Amanda Marcotte's curiosity about what a lengthy bad economy is going to mean for various forms of entertainment, media, DRM, etc.
All in all, what economic hard times mean for the entertainment industry is a complicated thing, and actually pretty fascinating. Radio really came into prominence during the Great Depression, and it’s hard not to wonder if the actual economic downturn played a part in that, because it encouraged staying home for your entertainment. We’re looking at a surprisingly similar situation now, both in terms of the severity of the recession and in the fact that there’s all these infant technologies that provide cheap entertainment in the home that stand to benefit. One thing that indicates that the same thing may in fact happen is the fact that Kindle books outsold real books at Amazon this Christmas. I don’t know why that might be. It’s probably a combination of factors: the novelty of Kindle books makes them easier to push for Christmas than regular books, the sense that they are less wasteful than real books probably helps them sell when “green” has become a marketing tool, and just the fact that Kindles were given as presents, and so Kindle books were sold on that like video game sales tag along after console sales.
But I also have to wonder if the perception of thrift during a recession plays into this. I say “perception”, because I’m not sure a Kindle is actually cheaper. The books aren’t much cheaper, and the device itself is expensive. (Though Kindle books on iPhones probably help push sales.) But what Kindle books do is they don’t take up space, and so they create the perception of thrift for that alone. That, plus the association of “green” with thrift helps make something that reduces paper waste and tree usage seem thriftier. I think that people also tell themselves that buying a Kindle will help them read more books, which is both considered a virtuous thing and a great way to get bang for your entertainment buck. The same money spent on a 2 hour movie will buy you 6 or more hours of reading entertainment, after all. Kindles create an opportunity to indulge these arguments while getting rid of the downside of walking around with a bag full of physical items that will take up space in your house. (Of course, you can’t resell Kindle books, but I doubt as many people are devotees of the resale shop as I am.)
Anyway, thought I’d toss out some random ideas on how the recession will affect entertainment. What trends do you see, Pandagonians? Which do you think will stick, and which do you think are flashes in the pan?
http://pandagon.net/index.php/site/comments/movies_win_in_the_recession_but_music_is_probably_going_to_eat_it/Direct link to original article:
http://www.wired.com/gadgetlab/2009/12/amazon-kindle-books-outsold-real-books-this-christmas/