After this 60-year feeding frenzy, Earth itself has become disposable

[CHIMO]

Who said this? "All the evidence shows that beyond the sort of standard of living which Britain has now achieved, extra growth does not automatically translate into human welfare and happiness." Was it a) the boss of Greenpeace, b) the director of the New Economics Foundation, or c) an anarchist planning the next climate camp? None of the above: d) the former head of the Confederation of British Industry, who currently runs the Financial Services Authority. In an interview broadcast last Friday, Lord Turner brought the consumer society's most subversive observation into the mainstream.

In our hearts most of us know it is true, but we live as if it were not. Progress is measured by the speed at which we destroy the conditions that sustain life. Governments are deemed to succeed or fail by how well they make money go round, regardless of whether it serves any useful purpose. They regard it as a sacred duty to encourage the country's most revolting spectacle: the annual feeding frenzy in which shoppers queue all night, then stampede into the shops, elbow, trample and sometimes fight to be the first to carry off some designer junk which will go into landfill before the sales next year. The madder the orgy, the greater the triumph of economic management.

As the Guardian revealed today, the British government is now split over product placement in television programmes: if it implements the policy proposed by Ben Bradshaw, the culture secretary, plots will revolve around chocolates and cheeseburgers, and advertisements will be impossible to filter, perhaps even to detect. Bradshaw must know that this indoctrination won't make us happier, wiser, greener or leaner; but it will make the television companies £140m a year.

Though we know they aren't the same, we can't help conflating growth and wellbeing. Last week, for instance, the Guardian carried the headline "UK standard of living drops below 2005 level". But the story had nothing to do with our standard of living. Instead it reported that per capita gross domestic product is lower than it was in 2005. GDP is a measure of economic activity, not standard of living. But the terms are confused so often that journalists now treat them as synonyms. The low retail sales of previous months were recently described by this paper as "bleak" and "gloomy". High sales are always "good news", low sales are always "bad news", even if the product on offer is farmyard porn. I believe it's time that the Guardian challenged this biased reporting.

http://www.guardian.co.uk/commentisfree/2010/jan/04/standard-of-living-spending-consumerism