As a result of yesterday’s mid terms, Republicans now dominate the US House of Representatives, meaning any attempt by Barack Obama to try and get approval for further fiscal stimulus will be vetoed. Later today will almost inevitably see more quantitative easing in the US, and the result of yesterday’s poll means even more QE will probably follow on from that. The consequence of this won’t be inflation. Instead, we are seeing the next great bubble, and when it bursts, it won’t be pretty.
Consumer demand is everything for the economy. It matters not what companies invest, or what asset prices do; if consumers are not buying stuff, then everything else will eventually grind to a halt. There is no debating this. Production and investment, and buying frenzies and investment crazes, count for nothing if, beneath it all, consumer demand is not there to support the activity.
It is obvious. In the UK, VAT is founded on this principle. One business sells to another and charges VAT. The business that buys this product claims the VAT back, adds a bit to the product and sells it on to another, and charges VAT. And so the process continues until we reach the end of the line, the consumer. This is where VAT is charged but not claimed back. This is where value is no longer added, and the consumer pays the tax on the entire production process. All production will eventually soak through the economy and reach the consumer.
And yet the importance of the consumer gets forgotten. During the boom of the noughties, consumers got forgotten as GDP soared, but in the UK, discretionary disposable income shrunk. In the US in 2007, corporate profits as a percentage of GDP hit an all-time high, pushing up equity prices, but the rise in profitability did not filter through to consumers in sufficient quantities. Growth was propped up during this period because consumers ran up ever greater debt, which was never going to be sustainable. In the noughties, the fruits of globalisation and new technology were not distributed from company coffers to consumers. Recession should have occurred sooner as a result, but instead, rising consumer debt delayed the inevitable correction, making it far worse when it finally came.
http://www.investmentandbusinessnews.co.uk/us-economy/will-quantitative-easing-fuel-the-next-bubble/11662