Ecologically-Smart Method
Joule's Helioculture technology avoids the depletion of precious natural resources, with no dependency on agricultural land, crops or fresh water. At the same time, an independently-conducted lifecycle analysis shows that, through our intake of waste CO2, we have the potential to reduce harmful carbon emissions on a large scale – up to 90% in some instances.
Unlimited Scale and Supply
Joule efficiently captures sunlight to produce energy in liquid form, enabling tremendous scale, storage and transport of energy without the power degradation that limits storage of electricity. This advantage, combined with our continuous production process and use of waste CO2 as a sole feedstock, creates the potential to deliver virtually unlimited quantities of fuel. We currently target commercial delivery of up to 25,000 gallons of ethanol and 15,000 gallons of diesel per acre per year at full-scale production. Furthermore, the modular design of our SolarConverter system makes it readily extensible from smaller industrial operations to large-scale commerical plants, minimizing scale-up risks.
Highly-Efficient Production
Avoiding the use of raw material feedstocks dramatically simplifies Joule's production process, while also removing a costly component that can be subject to significant fluctuations in price and availability. In addition, our process has the capability of achieving up to 10X more efficient land use versus biomass-derived fuels.
Highly-Competitive Pricing
Even the best technology and system will fail without stable production costs and competitive market pricing. The efficienices of Joule's production system, which requires fewer resources and less processing than both petroleum- and biomass-derived fuels, will allow Joule to meet or beat the pricing of existing transporation fuels. We expect to deliver ethanol and diesel at the energy equivalent of as little as $50 and $40 per barrel respectively.
http://www.joulebio.com/why-solar-fuel/overview