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Will Google be the next big player in the wholesale energy market?

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wpsedgwick Donating Member (130 posts) Send PM | Profile | Ignore Wed Jan-20-10 01:42 PM
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Will Google be the next big player in the wholesale energy market?
Source: Green Technology Daily

Internet search giant Google wants to ramp up its involvement in the energy industry, according to a filing with the Federal Energy Regulatory Commission in late December. But the question remains, how far do their aspirations extend into the utility-scale energy market, if at all.

The filing alludes to a desire to trade in the wholesale energy market, going beyond its current role as an investor in alternative-energy technologies and a participant in energy trading that helps it hedge against its own exposure to energy costs borne from its massive server farms that command large amounts of energy to keep its volumes of data accessible.



Read more: http://www.greentechnologydaily.com/investments/608-will-google-be-the-next-big-player-in-the-wholesale-energy-market-
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