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Environmental groups used to be funded largely by their members and wealthy individual supporters. They had only one goal: to prevent environmental destruction. Their funds were small, but they played a crucial role in saving vast tracts of wilderness and in pushing into law strict rules forbidding air and water pollution. But Jay Hair--president of the National Wildlife Federation from 1981 to 1995--was dissatisfied. He identified a huge new source of revenue: the worst polluters. Hair found that the big oil and gas companies were happy to give money to conservation groups. Yes, they were destroying many of the world's pristine places. Yes, by the late 1980s it had become clear that they were dramatically destabilizing the climate--the very basis of life itself. But for Hair, that didn't make them the enemy; he said they sincerely wanted to right their wrongs and pay to preserve the environment. He began to suck millions from them, and in return his organization and others, like The Nature Conservancy (TNC), gave them awards for "environmental stewardship."
Companies like Shell and British Petroleum (BP) were delighted. They saw it as valuable "reputation insurance": every time they were criticized for their massive emissions of warming gases, or for being involved in the killing of dissidents who wanted oil funds to go to the local population, or an oil spill that had caused irreparable damage, they wheeled out their shiny green awards, purchased with "charitable" donations, to ward off the prospect of government regulation. At first, this behavior scandalized the environmental community. Hair was vehemently condemned as a sellout and a charlatan. But slowly, the other groups saw themselves shrink while the corporate-fattened groups swelled--so they, too, started to take the checks.
Christine MacDonald, an idealistic young environmentalist, discovered how deeply this cash had transformed these institutions when she started to work for Conservation International in 2006. She told me, "About a week or two after I started, I went to the big planning meeting of all the organization's media teams, and they started talking about this supposedly great new project they were running with BP. But I had read in the newspaper the day before that the EPA
had condemned BP for running the most polluting plant in the whole country.... But nobody in that meeting, or anywhere else in the organization, wanted to talk about it. It was a taboo. You weren't supposed to ask if BP was really green. They were 'helping' us, and that was it."
She soon began to see--as she explains in her whistleblowing book Green Inc.--how this behavior has pervaded almost all the mainstream green organizations. They take money, and in turn they offer praise, even when the money comes from the companies causing environmental devastation. To take just one example, when it was revealed that many of IKEA's dining room sets were made from trees ripped from endangered forests, the World Wildlife Fund leapt to the company's defense, saying--wrongly--that IKEA "can never guarantee" this won't happen. Is it a coincidence that WWF is a "marketing partner" with IKEA, and takes cash from the company? Likewise, the Sierra Club was approached in 2008 by the makers of Clorox bleach, who said that if the Club endorsed their new range of "green" household cleaners, they would give it a percentage of the sales. The Club's Corporate Accountability Committee said the deal created a blatant conflict of interest--but took it anyway. Executive director Carl Pope defended the move in an e-mail to members, in which he claimed that the organization had carried out a serious analysis of the cleaners to see if they were "truly superior." But it hadn't. The Club's Toxics Committee co-chair, Jessica Frohman, said, "We never approved the product line." Beyond asking a few questions, the committee had done nothing to confirm that the product line was greener than its competitors' or good for the environment in any way.
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http://www.commondreams.org/view/2010/03/06-4