Shai Agassi, the founder of Better Place, the most sophisticated electric-car enterprise in the world, projects the ebullient confidence of a man facing a giant wave of money. "Within less than this decade the No. 1–selling car in the world will be the electric car," he says. "It's the biggest financial opportunity the world has ever seen. We're seeing a $10 trillion shift in an industry in less than a decade. It's the Internet, and add another zero."
In the introduction to Start-Up Nation, Dan Senor and Saul Singer's best-selling paean to Israeli innovation, Agassi was the soft-spoken software wiz who had a brilliant idea and a terrible time locating a backer. That doesn't seem to be a problem anymore. "Not when you've digitized the most expensive molecule on the planet," he says. "We've digitized oil." He pauses. "I'll put it this way: We have people from China here."
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