Corporate America Responds To Rapid Climate Breakdown - Coca-Cola To Put Polar Bears On White Cans

[hatrack]

:banghead:

Cans of Coca-Cola are going from red to white as part of a new multimillion-dollar project promoting awareness about climate change and helping to protect an icon of the Canadian Arctic.

The new design is part of the soft-drink maker's new partnership with WWF, the conservation group also known as the World Wildlife Fund, to create "safe areas" for polar bear habitat in Canada and other Arctic nations. Nicola Kettlitz, president of Coca-Cola Ltd., said the latest campaign is part of a range of initiatives by the company to reduce the environmental impact of its business on water and the climate.

"We've done this for many years, and it's part of who we are," Kettlitz said in an interview. "We understand that without sustainable communities, we really do not have a business. It cannot just be greenwashing, We need to do it (action to protect the environment) and then maybe say it, but to do it is an important aspect."

The company will donate $2 million to WWF over five years as part of the partnership as well as matching as much as $1 million in donations from the public. Kettlitz said the company chose to focus on the polar bear in this and previous campaigns since it has been featuring the species in its advertising since 1922 and recognizes that some of the populations are being threatened by a rapidly warming Arctic.

EDIT

http://www.canada.com/business/Coke%20goes%20white%20protect%20polar%20bears/5602020/story.html

[kestrel91316]

1. Yeah, THAT will fix what's broken in the world. Carry on.

[flamingdem]

2. I thought they should do something with their polar bear character

for climate change. At least it will reach kids who love the bears and it's an international character.

It's not all bad but of course if you drink the product your brain and teeth will rot.

[eppur_se_muova]

3. Throw them on the ground and they'll reflect more sunlight! Yes, folks, it's GREEN LITTERING !! nt

[tex-wyo-dem]

4. What they should show on their can is an...

emaciated drowned polar bear floating in the ocean after being forced to swim mile upon mile trying to find a slab of ice to rest on...

Never mind...a bit too much reality for their sensitive corporate sensibility. Probably wouldn't sell too much Coke either.

And never mind that massive corporations such as Coca-Cola have directly or indirectly contributed to climate breakdown and chaos.

on edit: I will, however, applaud Coca-Cola for donating to the WWF and at least drawing attention to the disaster that is facing us all.

[XemaSab]

5. Here's a proposed design:

.