Maybe they can put it on a Coke can.
Camera trap catches one of the world's last Vietnamese rhinos before its killing for the rhino horn trade. Photo courtesy of WWF.
In 2009 poachers shot and killed the world's last Vietnamese rhinoceros (Rhinoceros sondaicus annamiticus), a subspecies of the Javan rhino. The Vietnamese rhino was the last rhino species that survived on the southeast Asia mainland.
Once roaming much of Southeast Asia—from Vietnam to the east, Thailand to the west, and Malaysia to the south—the Vietnamese rhino was initially thought extinct after the Vietnam war due to the proliferation of guns, but a single population of the Vietnamese was rediscovered in 1988.
The demise of the last rhino was brought about by a bullet, probably for the rhino horn trade. Rhinos are illegally killed for their horns, which are ground into traditional medicines used throughout eastern Asia, primarily in China and, more recently, Vietnam.
EDIT
Beyond poaching, the Vietnamese rhino also suffered from large-scale habitat loss, agricultural encroachment, and the inability of Vietnam to protect the last individuals even in one of its most famous parks. Now that the Vietnamese subspecies is gone, conservation focus will presumably turn to the Javan rhino population in Ujung Kulon National Park. There are no Javan rhinos in captivity.
EDIT
http://news.mongabay.com/2011/1026-vietnamese_rhino-pod.html