It is a standard required by
Corporate Average Fuel Economy regulations.
From wiki:
The Corporate Average Fuel Economy (CAFE) are regulations in the United States, first enacted by the U.S. Congress in 1975,<1> and intended to improve the average fuel economy of cars and light trucks (trucks, vans and sport utility vehicles) sold in the US in the wake of the 1973 Arab Oil Embargo. Historically, it is the sales-weighted harmonic mean fuel economy, expressed in miles per US gallon (mpg), of a manufacturer's fleet of current model year passenger cars or light trucks with a gross vehicle weight rating (GVWR) of 8,500 pounds (3,856 kg) or less, manufactured for sale in the US.
http://en.wikipedia.org/wiki/Corporate_Average_Fuel_EconomyWhite House report for the public on new standards:
Driving Efficiency: Cutting Costs for Families at the Pump and
Slashing Dependence on Oil
Introduction
For decades, politicians of every stripe have been talking about the threats posed by our dependence on oil – to consumers, our security, and our environment. One of the most powerful tools we have to reduce our oil dependence is to increase the efficiency of our cars and light trucks, which account for nearly half of U.S. oil consumption. And transportation is the second-highest expense for most American households – right after housing. But when President Obama took office, the fuel economy standard for passenger cars was the same as it had been in 1985.
After decades of inaction in this critical area, President Obama has taken unprecedented steps to increase our vehicle efficiency, announcing fuel economy standards that will nearly double the efficiency of our fleet. In 2009 the President established aggressive fuel economy standards for cars and trucks built in 2011 and announced groundbreaking national fuel efficiency standards and greenhouse gas standards for cars and light-duty trucks built in 2012-2016. By Model Year 2016, those national standards will raise the average fuel economy of new cars and trucks to 35.5 miles per gallon (incorporating efficient gains from air conditioning improvements) and lower greenhouse gases emissions to 250 grams per mile (g/mi), while maintaining consumer choice. At the same time, the Administration established a harmonized program that allows manufacturers to build a single, light-duty national fleet that satisfies all federal requirements as well as those of California and other states.
On July 29, 2011, the President announced the next phase in the Administration's program to increase fuel economy and reduce greenhouse gas pollution for all new cars and trucks sold in the United States. These new standards will cover cars and light trucks for Model Years 2017- 2025, requiring performance equivalent to 54.5 mpg in 2025 while reducing greenhouse gas emissions to 163 grams per mile.
Taken together, the standards established under this Administration span Model Years 2011 to 2025. They will save American families money at the pump, for a total of $1.7 trillion in fuel savings over the life of the program. The standards will cut our oil dependence, reducing oil consumption by an estimated 2.2 million barrels a day in 2025 (eventually reaching more than 4 million barrels a day as the fleet turns over), and saving 12 billion barrels in total over the lifetime of the program. And they will clean up our environment, cutting greenhouse gas emissions by more than 6 billion metric tons over the life of the program, while reducing pollutants like air toxics, cause soot, and smog.
Developed in partnership with auto manufacturers, the State of California, the United Auto Workers (UAW), national environmental organizations, and other stakeholders, these achievable and cost effective standards will bring the nation over halfway to the President’s goal of reducing oil imports by a third by 2025. These standards thus represent a key component of the comprehensive energy policy that this Administration has pursued since day one, which aims to increase safe and responsible energy production at home while reducing our overall dependence on oil with cleaner alternative fuels and greater efficiency. ...
The full 10 page report can be downloaded with this link:
http://www.whitehouse.gov/sites/default/files/fuel_economy_report.pdfYou can download the charts from the report with links at the end of this press release.