They are a wholesaler of PV panels, and the price for panels made in OECD countries like the US, Canada, netherlands, Germany, etc. runs about $1.30 a watt. And the price is still going down. Actually, checking the website they are now down to $1.04 a watt. Soon they will sell them under a dollar a watt, which is supposedly a milestone (but who knows, the cost of installation and inverters still adds a lot to the system). When I first started looking at their website about 9 months ago the lowest price they had was about $1.50 a watt.
http://www.sunelec.com/A major problem IMO of solar costs going down so rapidly is that why would someone invest in solar panels now when the same system will be 50% cheaper in 2-3 years? I've heard the cost of solar will probably be $0.25 a watt by the end of this decade, maybe lower (probably lower if current trends in price reduction continue, I think prices are halved every 2-3 years). So a house that needs 5000 watts of panels will only spend $1250 on the solar panels to be independent of the grid. But again, you still have installation, inverters, etc. to factor into the cost too.
Supposedly as solar picks up we will see more mass produced installation and inverter products that will drastically reduce the cost of those too.