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With rainbow piles of sweaters and T-shirts that often cost less than a sandwich, stores like Primark are leaders in the quick-growing “fast fashion” industry, selling cheap garments that can be used and discarded without a second thought. Consumers, especially teenagers, love the concept, pioneered also by stores like H&M internationally and by Old Navy and Target in the United States, since it allows them to shift styles with speed on a low budget.
But clothes — and fast clothes in particular — are a large and worsening source of the carbon emissions that contribute to global warming, because of how they are both produced and cared for, concludes a new report from researchers at Cambridge University titled “Well Dressed?”
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In their efforts to buy green, customers tend to focus on packaging and chemicals, issues that do not factor in with clothing. Likewise, they purchase “natural” fibers like cotton, believing they are good for the environment.
But that is not always the case: while so-called organic cotton is exemplary in the way it avoids pesticides, cotton garments squander energy because they must be washed frequently at high temperatures, and generally require tumble-drying and ironing. Sixty percent of the carbon emissions generated by a simple cotton T-shirt comes from the 25 washes and machine dryings it will require, the Cambridge study found.
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People hope “we’ll find new sources of energy, so we won’t really have to change much,” Dr. Allwood said. “But that is extremely unlikely.”
To cut back the use of carbons and make fashion truly sustainable, shoppers will have “to own less, to have less stuff,” Dr. Allwood said. “And that is a very hard sell.” (snip)
http://www.nytimes.com/2007/01/25/fashion/25pollute.html?ex=1327381200&en=757d51302b8b9276&ei=5088&partner=rssnyt&emc=rss