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Some critics say American automakers are hurting themselves, noting consumers are lining up to pay the full sticker price — and more — for fuel-efficient vehicles like the hybrid-electric Toyota Prius and the small Honda Fit. Further delays by Detroit will put them farther behind foreign competitors, said Joan Claybrook, a consumer advocate and former head of the National Highway Traffic Safety Administration. The technology to make a more fuel-efficient car is no secret.
Europe requires cars to get an average of 37.5 miles to the gallon. To compete there, Ford and General Motors sell a variety of small and mid-size cars and cross-over vehicles, some with diesel engines, which they don’t sell in the United States. Ford and G.M. build those vehicles in overseas plants to meet European standards. But in Europe, where gasoline prices are higher, consumers are willing to pay about 25 percent more for a fuel-efficient car.
Standards are also higher in China, both the world’s second-biggest car market and G.M.’s second-biggest market. China’s first fuel standard, 30.2 miles per gallon for the typical car, was imposed in 2005, and will be raised to 36 miles per gallon in 2008.
After years of resistance, automakers agree an increase in fuel standards is inevitable. But they want to go slow. “We want to get to a reasonable number that is doable,” said Alan R. Mullaly, Ford’s chief executive.
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http://www.nytimes.com/2007/06/10/weekinreview/10basics.html?_r=1&ref=weekinreview&oref=slogin