http://www.examiner.com/x-1417-Gun-Rights-Examiner~y2009m6d19-Antigun-group-lies-about-GAO-report________________________________________________________________
Headlines are important. Often times while scanning through news, that is all that will be noticed or retained. They are also crafted to facilitate SEO--search engine optimization--and thus the likelihood that a piece will feature prominently in searches to maximize traffic. Skilled press release writers know this, and VPC has been issuing press releases for a long time.
In other words, a media professional wrote a headline knowing it was false. The press release was authorized. The VPC legal director is quoted, so we also know it was vetted. The lie was not only calculated, it was sanctioned. And the perpetrators are counting on two things: media complicity and us not knowing any better.
________________________________________________________________
Oh well, as long as the readership is up. . .