http://www.jpost.com/Opinion/Columnists/Article.aspx?id=193976Same newspaper - same day - different author.
Above The Fray: The real problem behind Israel’s dismal PR
snip - But Israel cannot simply complain about the discriminatory treatment it receives and make hardly any effort to explain itself. The decline of relations with Turkey offers a prime example. Between 2005 and 2009, Israel’s efforts to explain to the Turkish public the onslaught of Hamas rocket attacks appeared to be few and far between. As the Turkish public became increasingly critical, Israel dismissed the trend as a sign of the influence of the new Islamic-rooted AKP party in its rise to power, not the result of poor PR (or policies).
snip - In fact, disunity in the coalition is significantly damaging PR in two important arenas: in New York, where outreach and communications with the American Jewish community is critical, and at the UN, where Israel faces an onslaught of criticism and delegitimization on a daily basis. Netanyahu and Lieberman have been unable even to agree who should serve as consul general in New York or ambassador to the UN. As a result, interim diplomats are currently filling each post. If the prime minister and foreign minister cannot even agree on the messenger, how can they ever agree on a cohesive, positive message, not to speak of a constructive policy? And without that message, the country’s image is suffering greatly.
snip - Contrary to the public’s indifference to global opinion, Israel’s dismal public relations are dangerous for the prospect of peace and for security.
In fact, to effectively counter the impact of these campaigns, Israel should send the global community the kind of concerted, positive message which it is sorely lacking.