Selling Politics
By Marc Ash and William Rivers Pitt
Thursday 15 January 2004
http://truthout.org/docs_04/011604A.shtmlThe morning after Paul O’Neill accused George W. Bush of lying to the nation about his plans for war with Iraq, the headline for the San Diego Union Tribune read: "Dean Under Attack." This was an interesting whiff, and an example of a large problem. As the Democratic nominating process nears crunch time, we at truthout are wondering what the rules are. The Dean campaign, for one example, has charged that they are the target of coordinated attacks, not only by Democratic rivals, but by powerful corporate-owned media interests. Further, they contend, such attacks undermine the effectiveness of their efforts to empower ordinary citizens. Such charges, if justified, would be serious.
Many of Dean's rivals protest as well. Dennis Kucinich, whose grassroots efforts are legendary to activists nationwide, has been isolated behind a virtual iron curtain of media silence. He is left to wonder what might have possibly been had the Fourth Estate acted with true journalistic integrity. John Kerry, probably the most bona fide liberal power player in the race, finds himself faced with a media theme which focuses on the interior processes of his campaign, rather than the policies he espouses. Carol Moseley Braun and Al Sharpton must wonder if the mainstream press is prepared to judge them by the content of their character rather than the color of their skin. For Ambassador Braun in particular, this question has brought forth the endgame for her campaign. All candidates, it seems, must bear insults.
None of the Democratic candidates should hope to escape media scrutiny, or the slings and arrows of rivals. All are equals in the democratic process. If a candidate cannot fend off criticism from within his or her own party, that candidate probably does not deserve to stand as, nor will they fare well as, the national candidate in the general election. This is the purpose served by the primary system. However, truly "coordinated" attacks against any candidate from well-heeled media interests are not hallmarks of democracy, or arguably in the best interests of the voters themselves.
(snip)
But there is a way to be a professional, to be the guardian of political speech, and there are ways to fail in that endeavor. The 2000 campaign is instructive in this regard. If the mainstream media covers the 2004 election in a manner that causes unimportant stories to be overblown (the color of Gore’s suits as an allegory about his manhood), takes statements completely out of context (Gore never said he ‘invented the internet’), and fails to examine the meaning behind political rhetoric (do we yet know what a ‘compassionate conservative’ is?), we as a nation will have again been let down by the very entity that is supposed to protect us.
Furthermore, if the mainstream media deliberately works to narrow the race by reporting overblown stories about tightening margins, a process that would serve only them by manufacturing drama to bring in viewers, the process itself will have been pillaged. This kind of activity will serve to damage all the candidates equally, causing them to react to circumstances that were created out of whole cloth by journalists looking to make things more interesting. Things are interesting enough as it is.
Let us do better this time.
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I covered this in some more detail in the overview:
http://www.truthout.org/overview.htm