McAuliffe admits that he was overmatched in the battle against Rove. Do we need any more proof that we need a real player in politics at the head the party?
The Democrats' Rove EnvyBy E. J. Dionne Jr.
Tuesday, December 14, 2004; Page A27
"Democrats have come down with a serious case of Rove Envy. It is a form of jealousy that could have some useful consequences.
The longing is for the strategic clarity and organizational acumen that Karl Rove, President Bush's political top gun, brought to the 2004 campaign. Put aside the fact that Rove has been mythologized by both his friends and his enemies. Ignore (just for the moment) the fact that Bush's campaign against John Kerry was relentlessly negative. What really irks Democrats is that they did a lot of things right this year and were still out-hustled by the GOP. Figuring out why is -- and should be -- a Democratic obsession.
Last weekend offered important public glimpses of the Rove Envy that runs deep in Democratic ranks. In an unusual speech before a gathering of state Democratic leaders in Florida, outgoing Democratic Party Chairman Terry McAuliffe went out of his way to praise the Bush campaign.
"
They were smart," McAuliffe said. "
They came into our neighborhoods. They came into Democratic areas with very specific targeted messages to take Democratic voters away from us."
McAuliffe was much taken with the Republicans' use of consumer marketing techniques to target voters, suggesting that the GOP is at least one technological revolution ahead of the Democrats in figuring out how to turn out loyalists and persuade the persuadable. While Democrats used old-fashioned mobilization techniques -- think of them as Turnout 1.0 -- Republicans were already at Turnout 2.0.
The Republicans, McAuliffe said, "
were much more sophisticated in their message delivery," going after a "
very specific, targeted niche," which "is what we now need to do as a party." ..."
http://www.washingtonpost.com/wp-dyn/articles/A62349-2004Dec13.html