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The purpose of a political party is to represent the views and preferences of its base in government.
The base is the totality of the registered party members who vote in the party's primaries. Party members who are not the base are called "the elite" (elected officials and party bosses)
There are two major base groups: 1. The inner base (party activists, donors, and volunteers) 2. the outer base (primary voters who are not involved and who are less self-motivated, but still clearly prefer one party to the other)
The inner base is highly ideological and factionalized. They are highly interested in primary contests. They provide the money and volunteers that any candidate needs to win. They pick a candidate early and very rarely change their minds.
In the Democratic Party inner base there are the following factions: DLC (ruling) Clarkies Deaniacs Kucinichites
In the Republican Party: Christian Fundy/Reaganites (coalition rule)(the Reaganites manipulate the fundies to secure their support) McCainites Buchananites (isolationists)
If America were a parliamentary system, each faction would be its own party.
The faction from which the presidential candidate or the chairman comes is considered the ruling faction, becuase they set the party platform and party strategy.
The outer base is not factionalized and tends to be less interested in primary contests. They tend to pay attention later in the season, change their minds often, and tend to gravitate to whomever is winning at the time (hence the momentum effect). In primary campaign lingo, they would be called "3"s (undecideds)
----------------------------- It is the duty of every member of a party to select candidates that most represent their views, not the views of independents.
The reason independents are independents is that they are not ideological, but rather practical. They hold NO STRONG POLITICAL VIEWS, but rather vote for whomever they feel is better considering the current climate. In fact they often choose candidates based on silly criteria such as height, looks or "character". There are some independents who are intelligent and deliberate, however.
Therefore it is IMPOSSIBLE to pander to independents, since they have no cohesive views or principles. They want to be sold on a good platform that they can be convinced will help them.
Independents DO NOT like candidates who are vague and evasive. they prefer candidates who have strong conviction even if they don't always agree with them on everything.
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The Republicans win for two reasons: 1. They keep enough of their base happy. They advocate positions that their base likes and advocate them openly. Since the base provides both $ and volunteer hours, this is very important to having a well-oiled Get Out the Vote machine.
2. They follow a strong party strategy. This means they run on positions that appeal to their base but couch them in terms that appeal to independents' practical sense. For example, if Bush wants tax cuts for the rich, he tries to convince independents that they also benefit. If the base wants to go to war in Iraq, he tells independents (less than honestly) how Iraq threatens us. by selling his ideas, he creates debate in a framework of ideas favorable to him (ex. tax cuts are good, soc. sec. is broken, ownership society)
This helps the republicans win, because it ensures 1. high volunteer participation 2. high donor participation which in turn ensures 1. high base turnout 2. high level of independent support 3. high turnout of base + independent supporters
here's why the Democrats lose 1. The Dems run away from their base. The ruling DLC is hostile to most of the base and they bash the very activists they need to win. This year, the Democrats were saved from complete anihilation by "ABB"( the idea that the base would turn out for the Dem candidate no matter how it felt about him because only he can beat Bush). If the base is not motivated to work hard and donate $, then the GOTV machine suffers and the party suffers huge turnout disadvantages.
2. The Dems use the cautious party strategy. The logic of this is to widen the appeal of the party as far as possible, by pissing off as few people as possible. in order to do this, the message is as vague and nuanced as possible. the candidate takes few strong positions and tries to co-opt winning lines and popular positions of the other party, and works within the opponents conceptual framework. For example, George Bush's conceptual framework says that tax cuts are good for the economy. Rather than challenging that framework, Kerry tried to use it to his advantage. therefore, he pledged to keep the tax cuts for the middle class but not the rich.
the cautious party strategy makes the user look to be wishy-washy, which Independents do NOT like. they want to vote FOR someone, not AGAINST someone. The base also does not like it, because they have strong beliefs they feel are not being represented. Both these things contribute to losses.
In summary: strong party strategy: highlight differences, use own framework, sell to independents. cautious party strategy: blur differences, work within opponents framework, pander to independents.
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