WaPo- GOP Got More Bang For Its Billion, Analysis Shows

[Rose Siding]

snip>
"They were smart. They came into our neighborhoods. They came into Democratic areas with very specific targeted messages to take Democratic voters away from us," Democratic National Committee Chairman Terence R. McAuliffe said. "They were much more sophisticated in their message delivery."
...
When Bush moved into the Oval Office in 2001, planning for his presidential reelection campaign began almost immediately. Under the direction of Karl Rove, Bush's top White House adviser who served as a kind of chairman of the board, White House political director Kenneth B. Mehlman, the chief executive officer, pollster Matthew Dowd, chief operating officer, and Mark McKinnon, the principal media consultant, the Bush political team developed a strategy for 2004, began investing in innovative techniques to target voters and prepared an early and cost-effective advertising plan. During this period, the Republican National Committee, where much of the planning was based, outspent its Democratic counterpart by $122 million.
...
Another calculation was that throughout the Bush presidency, "most voters looked at Bush in very black-and-white terms. They either loved and respected him, or they didn't like him," Dowd said. Those voters were unlikely to change their views before Election Day 2004.

That prompted Republicans to jettison their practice of investing 75 to 90 percent of campaign money on undecided voters. Instead, half the money went into motivating and mobilizing people already inclined to vote for Bush, but who were either unregistered or who often failed to vote -- "soft" Republicans.

http://www.washingtonpost.com/wp-dyn/articles/A35062-2004Dec29.html

[shoopnyc123]

1. Yes, if you really believe he really won...eom

[GetTheRightVote]

2. To date, * has not won even one election, both stolen maybe next time

LOL

:kick:

[whistle]

3. These post election analyzes of KKKarl Rove's brillant....

...ad and targeted marketing strategies along with the Republican targeted messages to democratic constituents and the more bang for the buck and $122 million more dollars spent, ad nausea-um, become mute as the light of truth shines on election fraud, voter abuses, touchscreen program integrity cover-ups, lying and outright vote stealing that has been exposed. The article is just crap!

[Old and In the Way]

4. I thought it was "values"

As Maxwell Smart used to say, "Would you believe___________?"