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I'm skeptical that product boycotts in response to the 2004 election make much sense. The red and blue states are all shades of purple. Companies cross state lines as well as political boundaries. It's not always easy to tell the companies that benefit from a specific product purchase, and in any case, it takes a lot of work to track this for every purchase. Even the notion that you can tell a company's color by looking at its political donations is suspect. Those donations might be to a specific candidate or might be motivated by a specific issue related to the company's business, rather than indicating its management's overall political stance. Yes, I'm still boycotting Dominos Pizza. But trying to guide all one's purchases in this fashion is difficult, and its effect is dubious.
What makes more sense to me is to do something on the investment side, that both expresses a loss of confidence in US fiscal policy, and protects oneself from the effects of this. In other words, shift your investments, both retirement and savings, to reflect political reality. Those moves might include:
* Avoid fixed-rate US bonds, especially those with longer duration.
* Move your cash out of the dollar and into other currencies, such as the Euro, looney, and yen.
* Move equity investments from the US to global stocks.
Most of these moves are easily accomplished by moving from on mutual fund to another. Unlike a retail purchase, which is a one-time event, investment assets that are shifted stay shifted until investors see a changed environment and shift them again. Most of my dollars aren't coming home until this nation gets its economic act better together. The 90s were the decade to buy American. The next decade looks to me just the opposite.
Caveat: Like all investment advice, mine sometimes is dead wrong. The Bush economy might surprise me, and rebound strongly, carrying the dollar with it. If you shift out of the dollar and take a bath, I'll cry with you, having taken the same bath, but you're ultimately responsible for your own investment decisions. My sole argument is that if you have a view similar to mine on Bush's economy, and want to signal this with your money, as well as to protect yourself, this seems to me the way to do it. If you decide similarly, you must investigate for yourself the specific investments you want to make.
Just my two cents.
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