"Founded in 1973, The Heritage Foundation is a research and educational institute - a think tank - whose mission is to formulate and promote conservative public policies based on the principles of free enterprise, limited government, individual freedom, traditional American values, and a strong national defense."http://www.heritage.org/about/Basically, some conservatives felt they needed a fix for the growing threat of the spread of liberal ideas of the counterculture into the mainstream, and the "broad attack" on America's economic system (Lewis Powell, 1971), so this was set up as a way to spoon-feed lazy "journalists" their stories and information.
By 2003 they had placed 907 news stories to major media outlets, up from 673 in 2002. Sure, that's only an average of less than 3 stories a day, but it is growing and it discourages journalists from actually researching their own stories - a situation which is ripe for further exploitation.
Powell urged conservatives to "address the campus origin of this hostility" and laid out a plan which has been followed, almost to the letter by the following powerful information groups: The Leadership Institute, Intercollegiate Studies Institute, and the Young Americans Foundation. The groups provided speakers and funding to promote a conservative viewpoint onto college students, simultaneously denouncing the liberal views that were rampant in colleges at the time.
I'd say that the illegal bribes/payola to these three reporters are just the tip of the iceberg which was designed to create a conservative slant to the media (including creating the illusion that media is all liberal, therefore that it needs to be "righted", so to speak, from this horrible bias), as well as to promote the general denigration of liberal ideas and the word itself.
The fact that this is being seen as a few "bad apples" worth barely a slap on the wrist is evidence of this, in my opinion. These people not only received money to promote partisan ideas, but did not disclose the fact, and are yet another incidence of the false news stories which promoted Bush's Health Care Plan. And we do nothing. I'm pretty sure at the very least that they did not pay taxes on this illegal income - that alone is a crime.
Also, the idea that these people are the sole wrongdoers (such as stated in Bush's recent speech), when no one seems interested in the fact that the money came from somewhere and originated in multiple departments shows indication of a wider problem, as well as two of them indicating that there are a lot more paid-off reporters.
So to cap it up, we have a group that creates a top-down way of controlling the stories we see in the press. 30+ years later, we have three reporters (one an Ethics columnist, the sheer humor of which I find to be worth our wasted tax dollars as long as he and the scum who paid him get busted) who are busted for what is essentially payola and likely tax evasion as well, all paid by the "moral" party du jour.
If this happened to Clinton, it would be all over the news and he'd have been impeached by now. Actually, this group has ties to Starr and other key players in the operations to bring down Clinton, so....
Even funnier: this is a 501(c)(3) group: "organizations exempt from federal income tax as organizations described in section 501(c)(3) of the Internal Revenue Code are prohibited from participating or intervening, directly or indirectly, in any political campaign on behalf of, or in opposition to, any candidate for public office ... These organizations cannot endorse any candidate, make donations to their campaigns, engage in fund raising, distribute statements, or become involved in any other activities that may be beneficial or detrimental to any candidate.". uh. yeah.
On the other hand, I expect to see the rats flee the sinking ship any day now - they will start stepping on each other to save their own skins.
The real question: why do American citizens of all ideologies and parties put up with this? How does this promote the idea of the American Dream? The lazy are getting illegally and handsomely rewarded to tell you what to think. I have a hard time seeing how this can fit into even the most conservative mode of thought unless you are the one getting paid or the one paying to promote your ideas. For the every-day thinking conservative, this should be as sickening as it is to us (for different reasons perhaps).
interesting related article:
http://www.hartwilliams.com/twwt02.htm