Grassroots Enterprise - www.grassroots.com - Mike McCurry

[DesEtoiles]

Anyone know any more about this?
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Our Company

Grassroots Enterprise, Inc. combines online technology and communications strategy to help our clients achieve their public affairs objectives. Our proprietary technology Grassroots Multiplier® uses the Internet to centralize and simplify the recruitment, management, and mobilization of our clients’ supporters - employees, members, customers, vendors and other stakeholders who can grow into a long-term asset to our clients’ business.

With Grassroots Multiplier®, our clients can:
Build an issue-specific or audience-specific website, one that is robust and highly functional, in a fraction of the time associated with typical Web development.

Structure a supporting database that collects, tracks and measures the kinds of information and behavior that our clients need in order to transform their stakeholders from interested parties to supporters, and then to activists.

Craft and easily execute a highly strategic email communications program that puts our clients’ issues in terms that stakeholders care about, utilizing the most effective online communications techniques practiced today.

Mobilize and activate their database of stakeholders into an orchestrated, powerful force to shape "impact events" such as congressional subcommittee markups, state-house votes, or local editorial endorsements.

We can also provide services and support to help our clients achieve demonstrable results.

Grassroots Enterprise is led by Chairman Mike McCurry, former White House Press Secretary.

[Bruce McAuley]

1. So are they the ones dreaming up those pro-war Emails...?

You know the ones about the grocery clerk wearing a flag, and an Iraqi woman giving her a bad time, and a young soldier and an older man restraining him?
Drivel. But highly strategic Emails that transform people into activists, all right

Bruce

[John_H]

2. I don't think so, pardner.

what it sound's like McCurry's PR firm is doing is heping those who can afford the services of Mike McCurry & Co. (which, trust me, is not you or I) use garden variety data mining and Internet "grassroots organizing" stuff to lobby congress.

I work for a company who can and does afford to hire people to do similar things, and I get 10-20 similar sounding pitches a week. It's nothing to get worked up about.

I wonder how much that domain cost, though.

[KoKo]

3. Oh no....not another one of these....n/t