The Right-Wing Express

[housewolf]

An informative article on how the right built their communications network and what progressives need to do to build our own.


The Right-Wing Express
By Don Hazen, AlterNet. Posted February 7, 2005.

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To get their message out, the conservatives have a powerful media empire, which churns out and amplifies the message of the day - or the week - through a wide network of outlets and individuals, including Fox News, talk radio, Rush Limbaugh, Oliver North, Ann Coulter, as well as religious broadcasters like Pat Robertson and his 700 Club. On the web, it starts with TownHall.com

Fueling the conservative message machine with a steady flow of cash is a large group of wealthy individuals, including many who serve on the boards of the Big 80.

Rob Stein has brilliantly documented all of the above in "The Conservative Message Machine Money Matrix," a PowerPoint presentation he has taken on the road across the country, preaching to progressives about the lessons that can be learned and the challenges that need to be overcome.

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"Progressives have different values, this is the 21st century, the conservative infrastructure is in place and will continue to grow, and so we have to do it all differently," Stein adds. "We must build from both the ground up and from the top down. We must be technologically sophisticated and new media, narrowcast-savvy. We must build institutions capable of great flexibility to deal with the rapid pace of change in the world. We need a new generation of leaders able to integrate the local/global complexity of the world to manage our institutions in 2010, 2020 and beyond."

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As veteran investigative reporter Robert Parry argues, Bush's electoral victory proved that the conservatives have achieved dominance over the flow of information to the American people - so much so that even a well-run Democratic campaign stands virtually no chance for national success without major changes in the media system. "The outcome of Election 2004 highlights perhaps the greatest failure of the Democratic/liberal side in American politics: a refusal to invest in the development of a comparable system for distributing information that can counter the Right's potent media infrastructure," according to Parry.

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To his credit, Stein says quite clearly that "top down" and "bottom up" together are essential for future progressive success. Only time will tell whether he and his donors are prepared to let go of some of the controls, really get the money out of Washington, and let some roots grow at the local level.

http://www.alternet.org/mediaculture/21192/