Excerpt and Link to DKos Discussion of Luntz' Playbook

[BrklynLiberal]

Did not see this posted anywhere. Please delete if it is a dupe

Luntz's playbook is full of things people should never say if they don't want to undermine the right-wing agenda. Here's how you can be Frank Luntz's worst nightmare:

Economy

# Talk about the economy using "facts and figures."

# Talk about the overall size of Bush's proposed tax cut.

# Describe how repealing the estate tax protects America's wealthiest families.

# Talk about the economy without bringing up 9/11.

# Recall how Bill Clinton produced balanced budgets in the late 1990s.

Budget

# Remind people that conservatives want to make painful cuts in vital government services.

# Talk about the deficit without bringing up 9/11.

Social Security

# Remind people that the financial services industry has been embroiled in scandal and corruption.

# Note that money contributed to private accounts will "go into the hands of greedy Wall Street fat cats."

# Point out that proponents of Social Security privatization "lack factual discipline."

# Tell people that the push to privatize Social Security is about partisan politics.

Energy

# Tell people what ANWR stands for.

# Say, "We should rely on American ingenuity and not the Saudi Royal Family."

# Talk about how drilling for oil harms the environment.

# Always say "Drilling for oil"; Never say "Exploring for energy."

# Give specific examples of safety and security problems at nuclear power plants.

Patients' Rights

# When talking about trial lawyers don't use words like "creeps, bottom-feeds, overpaid and evil."

# Say, "When innocent people who are injured seek compensation from those who cause their injuries it's anything but frivolous. When a preventable careless medical error forces a child into a wheelchair for the rest of his life, it's anything but frivolous. And when someone close to you suffers due to doctor negligence, their right to a day in court is anything but frivolous."

more....
http://stirling-newberry.dailykos.com/story/2005/2/24/124530/226

[ewagner]

1. Thanks for posting

I made a hard copy of it and sent it off to my County Democratic Party friends....it needs to become part of our daily lexicon......

[BrklynLiberal]

2. self kick

[ClassWarrior]

3. Some of this is bullshit.

NEVER talk "facts and figures" with average voters - unless you want to see their eyes glaze over. If they ask for specifics, give them to them. But NEVER base an arguement on "facts and figures."

When talking about "trial lawyers," never use the words "trial lawyers." That's a Radical RW frame. They're Public Protection Attorneys, attorneys who protect the well-being of individuals against corrupt corporations.

Some of this document is good, but there's lotsa crap in there too. That leads me to believe that Stay-Puft Luntz leaked it himself.

NGU.