MANCHESTER, N.H., Jan. 23 —Faced with a drastically changed political environment, Howard Dean's campaign said Friday night that it had scaled back its nationwide advertising until it got a better sense of its standing in the states voting on Feb. 3.
Rather, campaign officials said, they are focusing the bulk of their advertising here in New Hampshire, where they are considering introducing a new spot over the weekend featuring Dr. Dean's wife, Dr. Judith Steinberg Dean.
The re-jiggering of Dr. Dean's advertising strategy comes in response to a sharp reversal of fortunes in the Democratic campaign after Senator John Kerry's victory in the Iowa caucuses on Monday and Dr. Dean's surprising third-place finish.
It also comes as all of the campaigns begin to look more intensively beyond the two states they had focused on so far, New Hampshire and Iowa. Seven more states vote on Feb. 3, including Arizona, Delaware, Missouri, Oklahoma and South Carolina.
http://www.nytimes.com/2004/01/24/politics/campaign/24ADS.html?pagewanted=all