http://journalism.nyu.edu/pubzone/weblogs/pressthink/< snip >
The very art of “spin,” which we still talk about, is the old model speaking. The original logic of spin assumed the story the press told was a kind of base line in the public narrative. Therefore you had to win the spin by playing the game of interpreting events with journalists. Bush has challenged that assumption.
Of course Bush spin is still around— lots of it. But notice: Scott McClellan isn’t particularly good at spin or telling the President’s side of the story. That’s not the game anymore. His are the skills of non-communication; he was hired to absorb questions and let no light escape through his non-answers. Beyond that he repeats a pre-determined White House line in rote (many say robotic) fashion.
Press rollback, the policy for which McClellan signed on, means not feeding but starving the beast, downgrading journalism where possible, and reducing its effectiveness as an interlocutor with the president. This goes for Bush theory, as well as Bush practice. The president and his advisors have declared invalid the “fourth estate” and watchdog press model. (See my earlier posts here and here on it.) They have moved on, and take it for granted that adversaries will not be as bold.
The old notion (still being taught in J-school, I’m afraid) had the press permanently incorporated into the republic as one part of the system of checks and balances— not a branch of government, but a necessary, vital and legitimate part of open government and a free society. The First Amendment was interpreted as protection for that part of the system, and this is the grand thinking behind which Judy Miller has gone to jail.