just the other day, on "Morning Sedition"
http://shows.airamericaradio.com/ms/node/739and his sidekick, Steve Jarding.
Here's also a link from USAToday. He was instrumental in getting Dem rising star Mark Warner elected governor of Virginia.
Link:
http://www.usatoday.com/news/washington/2005-03-09-foxes-democratic-advice_x.htm(snip)
Strategists Steve Jarding and Dave "Mudcat" Saunders have signed a contract with Simon & Schuster to write what Jarding describes as a bare-knuckled "blueprint for how Democrats can win again in the South and the heartland." Various chapters will instruct candidates on how to handle issues such as God, guns, gays, national security and the Confederate flag.
The timing: spring 2006, in time to help Democrats who are running for governor and Congress. The advance: mid-six figures. The twist: a tie-in country music CD to grab attention.
(snip)
Jarding, 46, and Saunders, 54, helped Democrat Mark Warner become governor of red-state Virginia in 2001. Warner, a Connecticut-born cell phone millionaire, appealed to hunters and NASCAR fans and used a bluegrass theme song.
Some critics called the approach gimmickry. Jarding and Saunders counter that Warner showed he understood rural culture without claiming to be part of it. He offered proposals to revive rural areas, and it worked: He took the governorship and is now a Democratic presidential prospect for 2008.
(snip)
:kick: