The Republican Nemesis
"FWIW, If the Democrats truly understood the information in this James Kroeger editorial, I no doubt they would have taken both the White House and the Congress in 2004.
Democrats will most likely not win again until they do understand it..."
"Ed N Sted" on AMERICAblog
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When historians look back on the current era in American politics it will likely stand out as the period when Republican cunning & marketing savvy completely dominated the political landscape. Obliging Democrats have thrown themselves into the fray with enthusiasm, armed with idealistic visions of civil “discourse”, only to be humbled repeatedly by their political masters. Republican strategists have been able to blend their astute grasp of marketing principles, human nature, & social psychology into a formula that delivers almost guaranteed success at the polls. While Democrats knock themselves out every election cycle trying to talk to Swing Voters about The Issues, Republicans have calmly focused their attention on winning The Image Campaign. Quite simply: Democrats lose because they don’t understand what moves their target audience.
The Issues might actually be important to many Swing Voters early on in a political campaign, but when both sides start to pick apart each other’s facts & interpretations, the typical Swing Voter quickly becomes confused. As the debate over The Issues drags on, Swing Voters realize that they don’t understand the details well enough to make an informed decision, so they end up relying on their impressions of the candidates. Republican strategists see this clearly. That is why they continuously try to create doubts in the minds of the Swing Voters about the character of the Democratic candidate. They know that it doesn’t really matter if they can’t find any real flaws in their Democratic opponents. Accusations, insinuations, & innuendo will work just fine. They hope to encourage voters to question the motivation and dependability of The Democrats. They try to create the perception that Democrats are “defective” in a disturbing way. By accusing, the Republicans suggest to Swing Voters that they are not
. What was the non-existent “defect” in John Kerry’s character that Republicans alerted Swing Voters to this year? They claimed that he was an indecisive and shallow “flip-flopper.”
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