White House lesson in spin.....War in Iraq: "The Fight for a Better World"

[truthpusher]

any other ideas on how to say "War on Terror"?

http://www.stuff.co.nz/stuff/0,2106,3417756a10,00.html

White House gets lesson in spin from Kiwi ad man
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21 September 2005
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New Zealand advertising guru Kevin Roberts has been telling the Pentagon how to "spin" its war on terror.

His advice? "Call our struggle, the Fight for a Better World", American marketing magazine Brandweek reports.

(snip)

The New Zealander's recommendation - apparently derived from his 2004 book, Lovemarks: The Future Beyond Brands - appeared to have provided the concept for a term top Bush Administration officials used in August to replace the phrase "war on terror".

That phrase, "the global struggle against violent extremism", was widely ridiculed when US Defence Secretary Donald Rumsfeld and others began using it instead of "the war on terror".

"Government officials have since gone back to using the 'war on terror' monicker," the magazine reported.

(snip)

complete article: http://www.stuff.co.nz/stuff/0,2106,3417756a10,00.html

[Robertwf]

1. Did You Forget About Spellcheck?

I thought it was "The Fight for a Bitter World."

[Jacobin]

2. Fighting for peace is like fucking for chastity

Fucking marketing assholes...marketing death, mayhem and bloodlust

[truthpusher]

3. Great Idea! nt

[ncteechur]

4. If you have to name your war with a clever monaker, it was a shitty war to

start with.

There are no fancy nicknames for World War I or World War II, or the Korean War. But if you have to give your war a name, it was doomed from the outset. You can call shit chocolate but it still smells and tastes like shit.

[Raster]

5. Call it what it is: Rich, greedy bastards making sure they suck Iraq dry,

and don't fucking care who they kill to do it.

On edit: "Brought to you by the texas, white-boy petroleum mafia. exxon, if you have natural resources, we want them."

[BlackVelvetElvis]

6. This reminds me of the "Poochie" episode of the Simpsons

and the way they portrayed marketing people at work.
He's the MBA president, that's how I'd expect him to "brand" his war.